Liz Morgan joins Jordan Fitness as Head of Marketing
Kings Lynn, Norfolk, UK / 23 July, 2026 / Jordan Fitness
Jordan Fitness has appointed experienced fitness industry marketer Liz Morgan as its new Head of Marketing.
Liz brings more than 25 years of marketing experience to the commercial fitness equipment specialist, including senior roles with multiple fitness businesses.
Reputation for quality, innovation, and customer focus
“I’m so happy to start my new chapter at Jordan,” Liz explains. “It’s an exciting opportunity to be part of a business with a reputation for quality, innovation, and customer focus.
“I already feel part of the team, and everyone has been so welcoming. I’m looking forward to contributing to the next stage of the company’s growth. I’m looking forward working with Neil, Deborah, and the rest of the team at Jordan to help strengthen the brand and build on its heritage.
“There is a real opportunity to develop marketing strategies to bring new products to the market, support sales and enhance the customer experience. I’m excited to bring my experience from working in fitness for over 30 years and help drive the business forward.”
Extensive fitness industry experience
Before joining Jordan Fitness, Liz supported the senior leadership team at Escape Fitness, where she led UK, US, and global marketing activity for the functional training equipment and gym design brand, including the acquisition of Escape Fitness USA in February 2026.
In her role at Life Fitness, she thrived in multiple marketing roles, responsible for marketing communications, events, and partnership opportunities.
Supporting Jordan Fitness’ growth
The appointment gives Jordan Fitness an experienced marketing leader with knowledge of brand development, product launches, content, communications, and international fitness markets.
Liz’s arrival is expected to support the company’s next phase of brand and commercial development as it continues to strengthen its position within the UK and international fitness equipment sector.
“Initially, my focus is on getting to know the Jordan Group, its three distinct brands and its customers,” she continues. “I’ll be spending time understanding the current marketing activity, listening to teams across the business, and identifying opportunities where we can make an immediate impact.
“A key priority will also be supporting the development and launch of the new website over the coming months, while building longer-term marketing plans that align with the Group’s strategic goals.
“What really stands out to me is Jordan’s heritage and reputation within the fitness industry. The business has built a trusted brand over many years through innovation, quality, and strong customer relationships.
“I also admire its commitment to continually evolving and investing in new opportunities while staying true to its values. It’s an exciting time to be joining the business.”
At Jordan Fitness, we live and breathe movement. For over 30 years, we’ve been proud to lead the way in the design and supply of high-quality functional fitness equipment both in the UK and around the globe.
What sets us apart is our passion for progress. We listen to our customers, evolve our ideas, and continue to create products that raise the bar for performance and innovation. Whether you're training, coaching, or kitting out a new facility, we’re here to support your goals - every step, lift, and rep of the way.
