The Maps
Maps of the suppliers behind health and wellness operators
The Collective maps the companies, products, services and knowledge that operators build their offer from, whether they run fitness clubs, longevity clinics or hotels and spas.
The maps are free to use and updated every week. Each quarter, they become a report.
The maps
Seven categories, seven industry problems
The maps are built by The Collective's core team, senior operators with deep expertise in these categories and the markets they serve. Each map documents one category and names a problem that holds back solutions, growth and customers. We help the industry define that problem and work with it to solve it.
Live now
Education and programming
Who offers education, programming and licensing to operators.
The problem: redesigning the fitness professional's career path.
AI in fitness
AI companies serving gyms, clubs and studios.
The problem: turning patchy data into a whole customer picture.
Women's health
Companies building in women's health across Europe.
The problem: closing the women's health gap to give customers a complete offer.
In development
Equipment and wearables
The problem: making sense of the data, and where an operator sits in a customer's life.
In developmentRetail
The problem: redefining what secondary revenue looks like.
In developmentLongevity and recovery
The problem: where an operator fits in a customer's lifestyle medicine strategy.
In developmentFranchise concepts
The problem: the full menu of concepts an operator could add, and which combination fits its strategy.
In developmentNew maps launch through 2027. Join the network to hear when each one goes live.
Join the network