THE COLLECTIVE
Modern Leadership Builds Healthy Businesses and a Healthier World
Clients come to us with a problem. We listen, figure out what's needed, and build the right team and approach around that.
The work spans advisory, fractional leadership, development, thought leadership, and everything in between. Delivered by individual specialists, Collective-led teams, or co-created models depending on what the brief calls for.
AREAS WE WORK ACROSS
Not sure where you fit? That's fine.
It's hard to say everything we do because it's genuinely bespoke. If something resonates, the best next step is a conversation. We don't bite, and we don't believe in aggressive follow-up.
Some of Our Work
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Enervit Industry Advisors (Part-time)
Focus: Sporty Nutrition Lab™ commercial strategy, operator segmentation, partnership model design, pricing architecture, and go-to-market expansion.
Term: January 2026-present
Advisors: Jennifer Halsall, Rachel Young -
Anytime Fitness France Fractional Managing Director (Part-time)
Focus: Club expansion across the French market and implementation of operational excellence frameworks to support scalable growth.
Term: December 2024- present
Fractional Executive: Susanne de Schepper
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yōjō Clinical Wellbeing Lead (Contract)
Focus: High-touch participant consultations, personalised behaviour change planning, clinical wellbeing programme development, engagement strategy, and adherence optimisation.
Term: July 2025–Present
Lead: Dr Lou Atkinson -
David Lloyd Clubs Scientific & Wellness Advisor (Part-time)
Focus: Scientific advisory for health and wellness products, women’s health strategy, programme accreditation, and evidence-led product development.
Term: June 2025–Present
Advisor: Dr Lou Atkinson -
Elfie Fractional Chief Commercial Officer
Focus: Growth strategy and segment expansion focusing on partnerships in the health insurance sector.
Term: March 2025- present
Fractional Executive: Grace McNamara
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Sport Alliance Fractional VP Global Enterprise (Full-time)
Focus: Go-to-market strategy for new markets, enterprise client service reboot, team restructuring, and customer service team harmonization.
Term: October 2022- June 2023
Fractional Executive: Jennifer Halsall
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The Active Pregnancy Foundation Head of Insights & Impact (Part-time)
Focus: Maternal physical activity impact strategy, monitoring and evaluation, theory of change development, funder reporting, and programme learning.
Term: February 2026–Present
Lead: Dr Lou Atkinson -
Leejam Sports Company Advisory Engagement
Focus: Operational excellence benchmarking, club concept and design review, member experience assessment, and end-to-end customer journey optimisation.
Term: September–October 2025
Advisor: Rachel Young -
Speedflex Industry Advisor (Part-time)
Focus: MENA market entry, distributor strategy, supply chain and logistics planning, commercial development, and strategic partnership introductions.
Term: August 2025–Present
Fractional Executive: Rachel Young -
Move Ahead Fractional Chief Commercial Officer (Part-time)
Focus: Go-to-market strategy, business development, and strategic positioning in the kids' health and edtech sectors.Term: November 2024- present
Fractional Executive: Grace McNamara
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Europe Active Fractional COO (Part-time)
Focus: Team restructuring/rebuilding, systems migration, new CEO recruitment, and CEO onboarding and handover.
Term: May 2023- July 2024
Fractional Executive: Jennifer Halsall -
WIFA Fractional COO/CEO (4/5 time)
Focus: Securing permanent funding for the association, developing and launching additional programs for member service, systems migration, and team restructuring.
Term: January 2021- June 2022
Fractional Executive: Jennifer Halsall
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The Active Pregnancy Foundation Scientific Advisory Board Member
Focus: Scientific governance, research translation, programme quality assurance, policy advisory, and maternal health advocacy.
Term: 2020–Present
Board Member: Dr Lou Atkinson -
Lionel University Presidential Advisory Council Member
Focus: Strategic advisory on commercial fitness market trends, workforce needs, curriculum relevance, and academic alignment with industry evolution.
Term: February 2026–Present
Council Member: Jennifer Halsall -
Morla Moves Advisory Board
Appointed Board Position: . Morla Moves- a Fit Tech start-up pairing fitness experts with computer vision, deep learning and real-time correction to make safe, effective and affordable personal training available to everybody!
Term: 2022- present
Board Director: Jennifer Halsall
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Industry Advisory Board
Appointed Board Position:
Responsible for setting up and contributing to an international advisory group that accelerates strategic growth, partnerships, and digital transformation through market insights and cross-functional collaboration.Term: 2024~
External Advisor: Jennifer Halsall
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EuropeActive Board Of Directors
Elected Board Position: EuropeActive is the European Association that provides the voice for the fitness, physical activity, and wellbeing sector at the EU level in Brussels, intending to get MORE PEOPLE MORE ACTIVE MORE OFTEN.
Term: April 2020-April 2023
Board Director: Jennifer Halsall