Fuel Summit Unveils One of Its Most Exclusive Leadership Experiences Yet - An Intimate Leadership Intensive With Award-Winning CEO Elaine Jobson
Only 30 leaders will gain access to this private Firestarter experience designed to transform culture, performance, and leadership from the inside out.
Sydney, Australia / 29, May 2026 / Fuel Summit
There are conferences.
There are workshops.
And then there are the rare rooms that change the way leaders think forever.
This August, Fuel Summit is opening the doors to one of its most intimate and high-impact leadership experiences to date — an exclusive Firestarter intensive with internationally recognised CEO, author, keynote speaker, and culture strategist Elaine Jobson.
Held at 12-Micron in Sydney on Tuesday, 25 August 2026, High Performance Through Happy People is not a keynote. It is not a panel. And it is not designed for the masses.
It is a rare opportunity for just 30 leaders to gain direct access to the leadership frameworks, culture strategies, and performance philosophies that have made Elaine Jobson one of the most respected executives in the global wellness and fitness industry.
“We’re used to seeing Elaine on stage for 45 minutes or sitting on panels where the conversation finishes just as it gets interesting,” said Deborah Goldberg, Founder of Fuel Summit.
“Every single time, people leave wanting more. This is that ‘more’. A rare opportunity to learn directly from someone who has led at the highest level globally.”
As CEO and Managing Director of BeWell Brands and CEO of Jetts Fitness, Elaine has spent more than three decades building and scaling brands across Australia, Africa, Asia, and Europe.
In 2026, she was recognised as Executive of the Year at the Beyond Activ Awards — a recognition that reflects not only commercial success, but her reputation for building values-led, high-performing cultures that people genuinely want to be part of.
Her leadership philosophy inspired her acclaimed book, High Performance Through Happy People, which explores how leaders can create engaged, values-led cultures that outperform through trust, accountability, and human connection.
Unlike traditional conferences where attendees sit back and consume information, Firestarter has been intentionally designed as a hands-on leadership immersion.
Inside the private Harbour Room at 12-Micron, participants will work directly with Elaine through interactive workshops, leadership frameworks, practical exercises, and candid conversations focused on building high-performance cultures that last.
The experience has been curated to create meaningful connection, deep learning, and actionable transformation.
Throughout the workshop, Elaine will unpack:
● The relationship between culture and high performance
● The leadership behaviours that build trust and accountability
● The frameworks behind high-performing teams
● Human motivation and leadership psychology
● Practical tools leaders can immediately implement inside their businesses
The workshop will explore topics including visible versus invisible culture, the financial imperative of culture, leadership psychology, self-awareness, trust-building, human motivation, situational leadership, and performance frameworks used to elevate teams and businesses.
Attendees will also receive participant workbooks, implementation tools, and personalised signed copies of Elaine’s book High Performance Through Happy People, alongside exclusive networking opportunities and direct access to Elaine throughout the experience.
With facilitated group activities, live implementation exercises, and a highly curated room experience, Firestarter has been designed to feel more like a private executive leadership immersion than a traditional summit.
And because the impact happens in smaller rooms, attendance is strictly capped at 30 participants only.
Every Firestarter ticket also includes:
● A signed copy of Elaine’s book High Performance Through Happy People
● Participant workbook and implementation tools
● Premium catering throughout the experience
● High-level networking opportunities
● Exclusive access to Day Two of Fuel Summit Sydney 2026
Since launching in 2019, Fuel Summit has become known for curating experiences that combine leadership, humanity, business growth, and authentic connection — attracting some of the most influential founders, operators, and executives across fitness, wellness, hospitality, and entrepreneurship.
This Firestarter experience is expected to sell out quickly.
EVENT DETAILS
Firestarter Leadership Summit Powered by Fuel
Featuring Elaine Jobson — High Performance Through Happy People
📅 Tuesday, 25 August 2026
📍 12-Micron
Harbour Room — Level 2, International Tower 1
100 Barangaroo Avenue, Barangaroo NSW 2000
Press Contact:
Name: Deborah Goldberg
Email: deborah@fuel-summit.com
