(A strategic guide for operators who want to build clubs, studios, and programmes that people living with obesity choose, stay in, and recommend.)
✔ Co-created by Dr Ritva Mettänen MD, Dr Lou Atkinson, and Jennifer Halsall, combining obesity medicine, behavioural science, and commercial fitness strategy

✔ Maps the full member journey from discovery to long-term retention: the message, the space, the people, and the model, with an operator readiness checklist you can score your business against today

✔ Written for organisations that understand medication can change the body, while the environment around the member decides whether the behaviour holds

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