This pilot is part of Collective Beta an ongoing programme for testing and refining ideas that create impact in the longevity, health, and wellness sector.
In this round, we’re stress-testing our cultural & generational customer framework. Selected businesses will share key market data, receive a tailored segmentation profile, and have the option to run small test campaigns.
Apply to Join the Longevity Customer Segmentation Pilot
We’re inviting a select group of longevity, health, and wellness businesses to test our new cultural & generational targeting framework for free.
Our goal is to acid test the model with real-world businesses, creating precise customer segmentation profiles and tailored engagement strategies. To do that, we’ll work with companies willing to share relevant market and customer data so we can deliver meaningful insights.
Launch date: Cohort selection will be completed by August 30th, with onboarding calls starting the week of September 2nd.
Time commitment: Expect 3–4 hours over 4–6 weeks for calls, data sharing, and feedback.
What to expect:
Intro Call – We explain the framework and answer your questions.
Information Request – You share the data we need to build your segmentation profile.
Segmentation Recommendations – We send you a tailored targeting strategy.
Test Campaigns – Together, we design small pilot campaigns you can run independently or with us.
This short form will help us understand your business, where you operate, and how you might use the framework.