(A strategic guide for fitness, health, and wellness businesses ready to become essential partners in the GLP-1 era.)

✔ Co-created by Dr Lou Atkinson, Grace McNamara, and Jennifer Halsall, combining behavioural science, health innovation, commercial fitness strategy, and consumer engagement

✔ Includes GLP-1 consumer pain points, persona adaptation criteria, marketing guidance, and evidence-based programme design

✔ Designed for organisations that understand medication may start the transformation, but lifestyle support determines whether it lasts