GLP-1 Is Reshaping Fitness. Are You Ready?
Medication-assisted weight loss is changing member behaviour, expectations and retention patterns. Most operators are not structured for it.
FREE GLP-1 Opportunity & Readiness Webinar
27 March 2026
4:00 PM GMT | 5:00 PM CET | 11:00 AM EST | 8:00 AM PDT
GLP-1 medications are changing the fitness landscape. For gym operators, this creates a significant opportunity—if you understand how to support this new generation of members.
In this session, you’ll learn how to:
Understand the barriers to entry for people living with obesity
Identify and address stigma in the gym environment
Develop membership products that attract and retain GLP-1 users long term
GLP-1 medications are now recognised by the World Health Organization as part of obesity care, with global access expected to expand. Forecasts suggest more than one in four adults worldwide may meet eligibility criteria.
A Growing Market You Can Not Afford to Ignore
Medication Alone is Not the Solution Without:
Psychologically safe environments
Ongoing behaviour change support
Structured exercise that protects lean massSkill development and body awareness
Medication changes biology. Sustainable results require behaviour change.
Strategy Starts With Assessment
If you intend to address a fast-growing market segment, you do not begin with tactics.
You begin with diagnosis.
Are you currently positioned to attract GLP-1 members?
Does your environment reduce intimidation or amplify it?
Can your staff have informed, sensitive conversations?
Is your programming grounded in behavioural science?
The GLP-1 Fitness Readiness & Opportunity Review
A focused commercial and behavioural assessment to help you:
Understand your likelihood of attracting this segment
Identify where you are unintentionally repelling them
Prioritise the changes that improve retention and credibility
Think of it as a targeted SWOT for one of the fastest-growing health segments in your market.
You receive:
90–120 minute leadership session
Rapid materials review
Anonymous staff insight
Clear, prioritised action roadmap
Price: $3500 $1999
🚩 (HFA Special Rate)
This is for a single concept review, if your company has multiple brands/concepts price is subject to change.
Meet Dr Lou Atkinson
Behavioural scientist, educator and exercise professional with 25+ years across Public Health, Fitness, Academia and MedTech.
Obesity & physical activity
Chronic conditions
Exercise adherence
Women's health behaviours (pregnancy, postpartum, menopause)
"GLP-1 medications are powerful tools, but they don't build capacity. Fitness operators who understand this will define the next era of health outcomes."
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Discover the Resources
Exploring GLP-1, behaviour change and exercise with industry and clinical experts.
