(A sector-wide analysis designed to measure progress, challenge assumptions, and provide practical frameworks for building more inclusive fitness businesses.)

✔ Co-created by Jennifer Halsall, Dr Lou Atkinson, Rachel Young, Grace McNamara, Elena La Petra, and Maike Kumstel

✔ Includes sector benchmarking, consumer attitudes toward DEI, gender equity insights, policy frameworks, case studies, and practical inclusion checklists

✔ Built for fitness operators, employers, and industry leaders committed to creating stronger teams, better customer experiences, and a more representative sector