Jiwar Movement, a Dubai-based fitness consulting and community movement company, officially launches today, founded by GCC fitness operator and strategic advisor Aysha Asfour. The company operates across two distinct pillars: strategic advisory for fitness and wellness brands across the region, and community-driven movement experiences for residential communities in the UAE. Jiwar enters the market with active engagements across the UAE, Saudi Arabia, Oman, Jordan, and Iraq, and openness to projects in additional countries.

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