Tap a section to walk the story. 60 seconds or 5 minutes, your pace.
Tap a section
Section 1
The Top Five Member Goals
Sports nutrition needs vary based on training length, intensity and ultimate goal.
That is why each Sporty Nutrition bundle is curated for the member's goal and workout.
Member goal segment estimates are derived from industry research including the HFA 2025 US Health & Fitness Consumer Report, Statista fitness goal surveys 2024, and ACE / Fitness on Demand member data, adjusted to reflect the demographic profile of mid-to-premium operators. No single published source provides a goal-segment breakdown for this operator tier. Figures represent modelled estimates. These distributions shift by operator type and location.
Section 2
Different Goals Need Different Nutrition Support
Teach your members one principle, and let the ingredients do the rest. For the best performance and recovery, every member needs a Pre, During and Post strategy, whatever their goal.
01
PRE
Energise & Activate
02
DURING
Fuel & Hydrate
03
POST
Recover & Replenish
Supplements don't have to be complicated
Open a goal bundle
Member Goal
Foundations
New or returning members building consistency and confidence.
Training style & duration
Focused on learning movements, building confidence in the gym and improving basic fitness. Moderate intensity workouts. Most exercises are performed at a controlled pace, below maximal effort, with adequate rest between sets to support technique and consistency.
Estimated energy systems
35%55%
ATP-PC short explosive10%
Anaerobic moderate-high35%
Aerobic sustained55%
*Estimated. Bar shown proportionally.
Foundations bundle
A simple, essential selection of supplements.
Energy system explained
→
ATP-PC dominant · power and explosiveness, creatine support.
→
Anaerobic dominant · high intensity, protein support.
Dedicated endurance athletes. Fitness training often supports a primary sport such as running, cycling, swimming or triathlon. They need to improve sport performance, sustain energy over longer efforts and recover quickly between sessions.
Training style & duration
60 minutes to 3+ hours. Sport-specific endurance sessions focused on sustained output and repetitive movement patterns.
Estimated energy systems
25%65%
ATP-PC short explosive10%
Anaerobic moderate-high25%
Aerobic sustained65%
*Estimated. Bar shown proportionally.
Endurance bundle
Products selected to prioritise carbohydrates and targeted recovery.
Energy system explained
→
ATP-PC dominant · power and explosiveness, creatine support.
→
Anaerobic dominant · high intensity, protein support.
The same Sporty Nutrition framework can be delivered through vending, retail, webshop and bar or cafe, using the formats that best fit your existing concept.