At The Collective, we believe movement drives change—not just in bodies, but in business. Companies thrive when gender balance isn’t an afterthought—it’s the standard. That’s why we prioritise action over ideals, because we see the real impact on culture and performance.

To celebrate IWD, we’ve gathered changemakers in sport, leaders in health and physical activity, and pioneers in regenerative health—working to build a healthier world. But visibility matters. Let’s not just listen—let’s amplify.

🔥 Who’s doing great things and deserves to be seen? Help us create the most comprehensive directory of changemakers!

Since launching Connecting the Dots, we've brought together thought leaders from across industries—fitness, business, healthcare, and technology—to explore challenges, unlock opportunities, and share game-changing insights.

From female consumer trends to franchising, aquatics, and digital transformation, our guests have sparked conversations that matter.

Now, with 16 episodes live, we’re reflecting on the powerful insights shared. Did you have a favorite episode?

🎧 Catch Up on All 16 Episodes

🎙️ Connecting the Dots is here! Our new podcast, this episode hosted by Grace McNamara, takes a fresh look at business through the lens of a sports team. Each episode dives into strategies for leadership, gender balance, and growth.

The first episode, Unlocking Female Consumer Trends: Data Insights for the Fitness Industry, drops this week. Tune in for actionable insights, expert advice, and inspiring stories from thought leaders shaping the future.

🎧 Available on Spotify and iTunes. Don't miss it! #ConnectingTheDots #TheCollectivePodcast #Leadership

How do you go from demoing step aerobics as a teenager to scaling businesses across continents? For me, it’s been a journey defined by bold decisions, strategic pivots, and a relentless focus on connection. Whether it was cold-calling CEOs or pitching global fitness leaders, every step has shaped my career into what it is today.

Now, with an incredible team by my side, I’m focused on building a company that supports organisations and creates meaningful change in the fitness and wellness sectors. Curious about the story behind it all? Dive into the full blog.

2025 is the year to take bold steps in your career—and it starts with the story you tell about yourself. At The Collective, we’ve created a simplified framework to help you craft a compelling personal bio that highlights your achievements, reflects your values, and positions you for new opportunities. Whether you're updating an outdated bio or starting fresh, this framework will ensure your narrative truly represents who you are and where you're headed. Ready to redefine your career? Start here.

Six months ago, I had no idea how much I was missing on LinkedIn. It wasn’t until Grace McNamara grabbed me by the ear and made me look at my LinkedIn profile the way my elementary teacher would drag me to the chalkboard. My profile was incomplete, my bio was vague, accomplishments absent, and recommendations non-existent. "You’ve done so many amazing things," she said, "and no one can tell."

For the next two weeks, Susanne, Grace, and I hacked away at our LinkedIn profiles, filling in gaps and giving them the attention they deserved. While a LinkedIn profile is never truly “done,” it’s now leagues ahead of the patchy, sketchy version I started with. As I connect with more people on LinkedIn, I notice that many could benefit from Grace’s five key steps to building effective linked-in profiles. Here they are:

Discover how leadership rotation and fractional executive roles can boost innovation, agility, and fresh perspectives in your organisation. Learn from top companies and military practices worldwide that embrace rotational leadership to prevent stagnation, foster continuous learning, and build resilient teams. Explore The Collective’s unique approach to fractional executive services.